The Fun Bun

Food Truck

The Fun Bun

Food Truck

THE PROJECT

During a graduate level marketing class, I was given the challenge to create a business from scratch. We were not given any limitations as far as money and resources. The sky was the limit.  Our job was to create and develop a brand for our business. This is when The Fun Bun Food truck was created. 

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THE PROCESS

  • The Fun Bun Food Truck was a new brand that was going to be immersed amongst thousands of other food trucks around the Charlotte, NC area.
  • I was inspired from a few famous fast food restaurants that have mascots as the face of their company.
  • Putting body parts on a hotdog and a hamburger is sure to stick with the customer!

THE BRANDING

  • I wanted a logo that was simple, yet fun. Hence the name… FUN bun.
  • I loved the idea of having the mascots on the logo – one hotdog and one hamburger to showcase the most popular meals at the food truck. 

Logo- First Draft

Logo – Final Copy

THE SOCIAL MEDIA